Brand Matters Podcast

Podcast

TUTV premieres our very first podcast with this all-audio edition of Brand Matters!…

Brand Matters: Cause Marketing

Brand Matters: Cause Marketing

In this episode of Brand Matters, host Steven McLean along with his guests, John Duffin and Stephen Facenda, talk do’s and don’t’s when it comes to cause marketing–a type of marketing or advertising tactic that aligns a brand with a cause.…

Brand Matters: Pride Marketing

Pride Month is currently celebrated each year in the month of June to honor the 1969 Stonewall Uprising in Manhattan.…

Brand Matters: Juul Vaping

Host Steve McLean with John Duffin from Duffin Media discuss the marketing strategies in the vaping industry, especially the Juul brand, including how they’ve been arguably targeting their products to minors.…

Deep Fakes

With the rise of social media and influencer marketing, celebrity endorsements have become a big deal in the ad industry.…

Marketing to Millennials

Marketing to Millennials

Millennials respond to ads differently than previous generations. They crave authenticity and inclusivity, but there’s a fine line between what is authentic and what is pandering.…

Surveillance Capitalism

Surveillance Capitalism

What we do, where we go, what we talk about, and what we search for are all valuable data sets that companies want.…

The Future of Advertising Agencies

The Future of Advertising Agencies

Kickback practices, a lack of transparency, and new technology have disrupted the advertising industry.…

Advertising Friction

Advertising Friction

Adjunct Professor in the Department of Advertising Stephen McLean speaks with advertising industry experts Christine Reimert from Devine & Partners, Will Chapman from Penthera, and Karen Crane from Crane Communications.…