Brand Matters welcomes guest Jeff Marshall, Chief Diversity Officer and Head of Diversity, Equity, and Belonging at UM Worldwide.… →
Brand Matters is here to help you differentiate between the product and the brand. Products are made in a factory, but brands are created in the mind. A brand is a promise to the consumer of what you can expect. To dissect what goes into the creation and marketing of a brand, this program features a panel discussion of industry experts.
On this episode of High Flying Owls, host Steve McLean joins Kelly Wallace, Digital Director for Beasley Media Group, to discuss digital marketing.… →