Brand Matters: Juul Vaping

Host Steve McLean with John Duffin from Duffin Media discuss the marketing strategies in the vaping industry, especially the Juul brand, including how they’ve been arguably targeting their products to minors.…

Deep Fakes

With the rise of social media and influencer marketing, celebrity endorsements have become a big deal in the ad industry.…

Marketing to Millennials

Marketing to Millennials

Millennials respond to ads differently than previous generations. They crave authenticity and inclusivity, but there’s a fine line between what is authentic and what is pandering.…

Surveillance Capitalism

Surveillance Capitalism

What we do, where we go, what we talk about, and what we search for are all valuable data sets that companies want.…

The Future of Advertising Agencies

The Future of Advertising Agencies

Kickback practices, a lack of transparency, and new technology have disrupted the advertising industry.…

Advertising Friction

Advertising Friction

Adjunct Professor in the Department of Advertising Stephen McLean speaks with advertising industry experts Christine Reimert from Devine & Partners, Will Chapman from Penthera, and Karen Crane from Crane Communications.…

Brand Hotel

Brand Hotel

Brand Hotel is here to help you differentiate between the product and the brand.…