Digital Marketing

Brand Matters Digital Marketing

On this episode of High Flying Owls, host Steve McLean joins Kelly Wallace, Digital Director for Beasley Media Group, to discuss digital marketing.…

Diversity, Equity, and Inclusion

Brand Matters Diversity, Equity, and Inclusion

Brand Matters welcomes guest Jeff Marshall, Chief Diversity Officer and Head of Diversity, Equity, and Belonging at UM Worldwide.…

Campaigns

Steve McLean, Adjunct Professor of Advertising at Temple University and host of Brand Matters, is joined by Steve Dimeo, founder and managing partner of Pine.…

Brand Matters: Authenticity

Brand Matters: March 15, 2021

Host Steve McLean joins John Duffin, owner of Duffin Media, to discuss the topic of authenticity in marketing.…

Brand Matters Podcast

Podcast

TUTV premieres our very first podcast with this all-audio edition of Brand Matters!…

Brand Matters: Cause Marketing

Brand Matters: Cause Marketing

In this episode of Brand Matters, host Steven McLean along with his guests, John Duffin and Stephen Facenda, talk do’s and don’t’s when it comes to cause marketing–a type of marketing or advertising tactic that aligns a brand with a cause.…

Brand Matters: Pride Marketing

Pride Month is currently celebrated each year in the month of June to honor the 1969 Stonewall Uprising in Manhattan.…

Brand Matters: Juul Vaping

Host Steve McLean with John Duffin from Duffin Media discuss the marketing strategies in the vaping industry, especially the Juul brand, including how they’ve been arguably targeting their products to minors.…

Deep Fakes

With the rise of social media and influencer marketing, celebrity endorsements have become a big deal in the ad industry.…