Millennials respond to ads differently than previous generations. They crave authenticity and inclusivity, but there’s a fine line between what is authentic and what is pandering.… →
Brand Matters is here to help you differentiate between the product and the brand. Products are made in a factory, but brands are created in the mind. A brand is a promise to the consumer of what you can expect. To dissect what goes into the creation and marketing of a brand, this program features a panel discussion of industry experts.