On this episode of High Flying Owls, host Steve McLean joins Kelly Wallace, Digital Director for Beasley Media Group, to discuss digital marketing.… →
Brand Matters
Brand Matters is here to help you differentiate between the product and the brand. Products are made in a factory, but brands are created in the mind. A brand is a promise to the consumer of what you can expect. To dissect what goes into the creation and marketing of a brand, this program features a panel discussion of industry experts.
Brand Matters welcomes guest Jeff Marshall, Chief Diversity Officer and Head of Diversity, Equity, and Belonging at UM Worldwide.… →
Steve McLean, Adjunct Professor of Advertising at Temple University and host of Brand Matters, is joined by Steve Dimeo, founder and managing partner of Pine.… →
Host Steve McLean joins John Duffin, owner of Duffin Media, to discuss the topic of authenticity in marketing.… →
TUTV premieres our very first podcast with this all-audio edition of Brand Matters!… →
In this episode of Brand Matters, host Steven McLean along with his guests, John Duffin and Stephen Facenda, talk do’s and don’t’s when it comes to cause marketing–a type of marketing or advertising tactic that aligns a brand with a cause.… →
Pride Month is currently celebrated each year in the month of June to honor the 1969 Stonewall Uprising in Manhattan.… →
Host Steve McLean with John Duffin from Duffin Media discuss the marketing strategies in the vaping industry, especially the Juul brand, including how they’ve been arguably targeting their products to minors.… →
With the rise of social media and influencer marketing, celebrity endorsements have become a big deal in the ad industry.… →
