In this episode of Brand Matters, host Steven McLean along with his guests, John Duffin and Stephen Facenda, talk do’s and don’t’s when it comes to cause marketing–a type of marketing or advertising tactic that aligns a brand with a cause. The team put Subaru’s Share the Love campaign and the Susan G. Komen Breast Cancer Foundation’s Pink Ribbon movement side by side to draw the line between marketers who nailed it versus those who missed the mark. Later, advertising students Kelsey Gallagher and Richard Park, finalists for the 2020 Washington Media Scholars Media Plan Case Competition by the Washington Media Scholars Foundation, join the table to talk all things media.
Brand Matters is here to help you differentiate between the product and the brand. Products are made in a factory, but brands are created in the mind. A brand is a promise to the consumer of what you can expect. To dissect what goes into the creation and marketing of a brand, this program features a panel discussion of industry experts.