Brand Matters is here to help you differentiate between the product and the brand. Products are made in a factory, but brands are created in the mind. A brand is a promise to the consumer of what you can expect. To dissect what goes into the creation and marketing of a brand, this program features a panel discussion of industry experts.
Diversity, Equity, and Inclusion
Brand Matters welcomes guest Jeff Marshall, Chief Diversity Officer and Head of Diversity, Equity, and Belonging at UM Worldwide. Hosted by Steve McLean, this episode tackles Marshall’s career path within the media world and how he transitioned into an executive role at UM. Together, they shed light on the importance of belonging and how this can be practiced in the workplace. In addition, hear Marshall’s take on company culture, power structures, and equitable practices.