Brand Matters is here to help you differentiate between the product and the brand. Products are made in a factory, but brands are created in the mind. A brand is a promise to the consumer of what you can expect. To dissect what goes into the creation and marketing of a brand, this program features a panel discussion of industry experts.
Brand Matters Podcast
TUTV premieres our very first podcast with this all-audio edition of Brand Matters! Host Steve McLean provides a closer look at how advertisements get in front of consumers with show guests Andrea Ferrino, Regional Media Director at Saatchi, and Janice Palumbo, Media Director at Harmelin Media. Together they discuss the special role media buyers and media planners play in the agency ecosystem.