Digital Marketing

On this episode of High Flying Owls, host Steve McLean joins Kelly Wallace, Digital Director for Beasley Media Group, to discuss digital marketing. The emergence of new technology and digital media has transformed how brands reach consumers. Kelly discusses how the advantages of digital media can be leveraged over traditional techniques to achieve clients’ goals. During this program, Steve and Kelly look at specific tactics to boost engagement, track consumer activity in real-time, and how advertisers digest the mass amount of data they collect from consumers.

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