Brand Matters is here to help you differentiate between the product and the brand. Products are made in a factory, but brands are created in the mind. A brand is a promise to the consumer of what you can expect. To dissect what goes into the creation and marketing of a brand, this program features a panel discussion of industry experts.
Campaigns
Steve McLean, Adjunct Professor of Advertising at Temple University and host of Brand Matters, is joined by Steve Dimeo, founder and managing partner of Pine. Pine is a new creative advertising agency located in Philadelphia that was founded on the values of kindness, logic, and big thinking. The discussion in this episode is centered around one question: what do advertising campaigns mean to people? The two professionals touch on how brands extend into physical space, the building of campaigns, creating relevant and transparent advertising, and more. The episode closes out as Dimeo identifies what is most important for a brand to emphasize.