Host Steve McLean joins John Duffin, owner of Duffin Media, to discuss the topic of authenticity in marketing. These days, younger consumers are more inclined to engage with brands that align with their values, which has altered the approach many companies’ marketing strategies. During this program, Steve and John take a look at examples where campaigns failed or succeeded in cultivating an authentic audience connection.
Brand Matters is here to help you differentiate between the product and the brand. Products are made in a factory, but brands are created in the mind. A brand is a promise to the consumer of what you can expect. To dissect what goes into the creation and marketing of a brand, this program features a panel discussion of industry experts.