With the rise of social media and influencer marketing, celebrity endorsements have become a big deal in the ad industry. But how can we tell between a real endorsement and a fake one? In light of Ariana Grande’s $10 million lawsuit against Forever 21 for tricking customers into thinking that she endorses the brand, Brand Matters host Steve McLean along with John Duffin from Duffin Media take a look at ad campaigns throughout history that have adopted the same tactic and the lawsuits that followed.
Brand Matters is here to help you differentiate between the product and the brand. Products are made in a factory, but brands are created in the mind. A brand is a promise to the consumer of what you can expect. To dissect what goes into the creation and marketing of a brand, this program features a panel discussion of industry experts.
