Deep Fakes

With the rise of social media and influencer marketing, celebrity endorsements have become a big deal in the ad industry. But how can we tell between a real endorsement and a fake one? In light of Ariana Grande’s $10 million lawsuit against Forever 21 for tricking customers into thinking that she endorses the brand, Brand Matters host Steve McLean along with John Duffin from Duffin Media take a look at ad campaigns throughout history that have adopted the same tactic and the lawsuits that followed.

This entry was posted in . Bookmark the permalink. Both comments and trackbacks are currently closed.