Brand Matters is here to help you differentiate between the product and the brand. Products are made in a factory, but brands are created in the mind. A brand is a promise to the consumer of what you can expect. To dissect what goes into the creation and marketing of a brand, this program features a panel discussion of industry experts.
Deep Fakes
With the rise of social media and influencer marketing, celebrity endorsements have become a big deal in the ad industry. But how can we tell between a real endorsement and a fake one? In light of Ariana Grande’s $10 million lawsuit against Forever 21 for tricking customers into thinking that she endorses the brand, Brand Matters host Steve McLean along with John Duffin from Duffin Media take a look at ad campaigns throughout history that have adopted the same tactic and the lawsuits that followed.