Brand Matters is here to help you differentiate between the product and the brand. Products are made in a factory, but brands are created in the mind. A brand is a promise to the consumer of what you can expect. To dissect what goes into the creation and marketing of a brand, this program features a panel discussion of industry experts.
Brand Matters: Juul Vaping
Host Steve McLean with John Duffin from Duffin Media discuss the marketing strategies in the vaping industry, especially the Juul brand, including how they’ve been arguably targeting their products to minors. They discuss the recent highly publicized deaths and illnesses in Juul users.