Pride Month is currently celebrated each year in the month of June to honor the 1969 Stonewall Uprising in Manhattan. From incorporating rainbows into their logos to making commercials that speak to the LGBTQ+ audience, brands are quick to respond to this social movement. However, have LGTBQ+ causes really been woven into the fabric of corporates, or has it become just another way to sell products? Host Steve McLean, together with his guests John Duffin and Stephen Facenda, delve deeper into these topics as they take a look at ads from Pantene, Hallmark, and Starbucks.
Brand Matters is here to help you differentiate between the product and the brand. Products are made in a factory, but brands are created in the mind. A brand is a promise to the consumer of what you can expect. To dissect what goes into the creation and marketing of a brand, this program features a panel discussion of industry experts.