On this episode of High Flying Owls, host Steve McLean joins Kelly Wallace, Digital Director for Beasley Media Group, to discuss digital marketing. The emergence of new technology and digital media has transformed how brands reach consumers. Kelly discusses how the advantages of digital media can be leveraged over traditional techniques to achieve clients’ goals. During this program, Steve and Kelly look at specific tactics to boost engagement, track consumer activity in real-time, and how advertisers digest the mass amount of data they collect from consumers.
Brand Matters is here to help you differentiate between the product and the brand. Products are made in a factory, but brands are created in the mind. A brand is a promise to the consumer of what you can expect. To dissect what goes into the creation and marketing of a brand, this program features a panel discussion of industry experts.
