The Future of Advertising Agencies

Kickback practices, a lack of transparency, and new technology have disrupted the advertising industry. Now, the mounting mistrust of ad agencies have allowed many to bypass agencies entirely. Companies like Google and Facebook with their vast amounts of invaluable consumer data have been able to do work in-house as well as function as de facto ad agencies, working directly with clients. To parse what the future holds for advertising agencies, Steven McLean is joined by Will Chapman, vice president of sales at Penthera and co-founder of Stuffed Sausage Media. This episode’s “Student Spotlight” highlights advertising student Alex Bujak, who has applied what he has learned in the classroom to building his own brand and promoting his music as BVJAX, a DJ; and advertising students Amanda Brown and Divante Bradwell who were two of twelve Temple students recently sent to the Multicultural Talent Pipeline Forum in Atlanta, which strives to bring awareness about careers in media to underrepresented groups as well as provide them with networking opportunities.


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