Brand Matters is here to help you differentiate between the product and the brand. Products are made in a factory, but brands are created in the mind. A brand is a promise to the consumer of what you can expect. To dissect what goes into the creation and marketing of a brand, this program features a panel discussion of industry experts.
Surveillance Capitalism
What we do, where we go, what we talk about, and what we search for are all valuable data sets that companies want. Companies harvest, buy, and sell our data to tailor ads to us and to sell us a product. Our privacy has been privatized. Using ad-provider Intersection’s “LinkPHL” sidewalk kiosks as a case study, host Steve McLean, Karen Crane from Crane Communications, and John Duffin from Duffin Media delve further into the topic of surveillance capitalism, the privacy concerns, and how this tactic works for the company, advertiser, and consumer.