Adjunct Professor in the Department of Advertising Stephen McLean speaks with advertising industry experts Christine Reimert from Devine & Partners, Will Chapman from Penthera, and Karen Crane from Crane Communications. The panel discusses advertising friction, the things that get in the way of a brand’s marketing. For instance, now that we are in a “scrolling” culture and have a limited attention span, how do brands adapt to that to tell their story? What can advertisers do to create a more immersive experience for the consumer? Plus, hear from student brand ambassador, Toni Sichel, who has worked with Microsoft, Timberland, and Victoria’s Secret PINK, promoting the brands and connecting with her peers.
Brand Matters is here to help you differentiate between the product and the brand. Products are made in a factory, but brands are created in the mind. A brand is a promise to the consumer of what you can expect. To dissect what goes into the creation and marketing of a brand, this program features a panel discussion of industry experts.
