Millennials respond to ads differently than previous generations. They crave authenticity and inclusivity, but there’s a fine line between what is authentic and what is pandering.… →
Brand Matters
Brand Matters is here to help you differentiate between the product and the brand. Products are made in a factory, but brands are created in the mind. A brand is a promise to the consumer of what you can expect. To dissect what goes into the creation and marketing of a brand, this program features a panel discussion of industry experts.
What we do, where we go, what we talk about, and what we search for are all valuable data sets that companies want.… →
Kickback practices, a lack of transparency, and new technology have disrupted the advertising industry.… →
Adjunct Professor in the Department of Advertising Stephen McLean speaks with advertising industry experts Christine Reimert from Devine & Partners, Will Chapman from Penthera, and Karen Crane from Crane Communications.… →
