Ying Zhu of the College of Staten Island-CUNY presents “China Central Television: Soft Power and China Model.” With more than 1.2 billion viewers globally, including millions in the United States, China Central Television (CCTV) reaches the world’s single largest audience. The official mouthpiece of the Chinese Communist Party, CCTV is also a dynamic modern media conglomerate, fully reliant on advertising revenue and aggressively competitive both within China and on the global media scene. Yet this hugely influential media player is all but unknown to the West.
A collection of lectures featuring particularly prominent speakers, many of whom are guests to the university.
