We write and teach under the shadow of a staggering truth: almost every fact we convey can be looked up online. Given that, how should one write a mass communication textbook that seeks to introduce students to the media world that surrounds them? What can a textbook add to the lives of wired students? Professor David Mindich, Chair of the Journalism department at the Klein College of Media and Communication at Temple University, offers brief remarks about the topic in this lecture.