There’s a price for winning Olympic Gold, if you’re an American athlete. We’ll tally up the tax bill. Also, human beings aren’t the only competitors facing off in the Summer Games, and TUTV has an amazing Olympic horse tale. Plus, who decides what you see on Olympic TV? We’ll introduce you to a Temple alum who makes major choices for American TV viewers.

Welcome to TUTV’s coverage of the 30th Olympiad. Five students and one professor from Temple's School of Media and Communication travel to England to cover life in the city during the 2012 London Olympics.