Temple Strategic Communication Professor Donnalyn Pompper and her students discuss innovative methods for effective crisis communication with respected author and global strategic communication expert, Nicole Matejic. Matejic explains how to best craft your client’s message and move it across multiple media platforms when businesses, brands and reputations are at risk.
She also answers questions regarding getting a PR job post-graduation, her career trajectory, her most successful campaign, social media activism, and the key to success as a Crisis Communicative Specialist.
