What is the impact of political campaign advertising? How do these ads create a narrative for each election cycle? And is such messaging good or bad for society at large?
Media Inside Out takes these questions on in light of the 2014 Mid-term Election. In an new episode, host Sherri Hope Culver looks in-depth at how the media’s involvement affected the election’s outcome.
Culver is joined by Michael Hagen––Temple University Professor of Political Science, founder of the Institute of Public Affairs, and author of The 2000 Presidential Election––and Thomas Fitzgerald, National Politics Writer for the Philadelphia Inquirer. Together they take a look at recent advertisements from both sides of the 2014 Election for Pennsylvania Governor and analyze the differences and similarities in strategy, message and tone in each. They also talk about the rise of social media as a tool for political messaging; for example how campaign managers can precisely target viewers depending on location and device.
Watch the premiere of this episode of Media Inside OutWednesday, November 26 at 12:30 and 8:30 p.m. on Comcast 50/Verizon 45 and online.
Does the media affect how we vote?
What is the impact of political campaign advertising? How do these ads create a narrative for each election cycle? And is such messaging good or bad for society at large?
Media Inside Out takes these questions on in light of the 2014 Mid-term Election. In an new episode, host Sherri Hope Culver looks in-depth at how the media’s involvement affected the election’s outcome.
Culver is joined by Michael Hagen––Temple University Professor of Political Science, founder of the Institute of Public Affairs, and author of The 2000 Presidential Election––and Thomas Fitzgerald, National Politics Writer for the Philadelphia Inquirer. Together they take a look at recent advertisements from both sides of the 2014 Election for Pennsylvania Governor and analyze the differences and similarities in strategy, message and tone in each. They also talk about the rise of social media as a tool for political messaging; for example how campaign managers can precisely target viewers depending on location and device.
Watch the premiere of this episode of Media Inside Out Wednesday, November 26 at 12:30 and 8:30 p.m. on Comcast 50/Verizon 45 and online.