This year’s presidential race is arguably the first to fully reflect a major political shift to the digital world; former Governor Tim Pawlenty announced his run for the 2012 Republican presidential nomination on Facebook, while Newt Gingrich announced his via Twitter. Presidential campaign staffers are working around the clock to turn online supporters into voters and donors.
Will candidates who don’t show up on this digital playing field be left in the dust? Political strategists and social media/technology experts Maria Cardona, Andrew Rasiej, Daniel Sieberg, Alex Torpey and Todd Van Etten take a hard look at the role of social media and its impact on the 2012 presidential campaign. Jonathan Capehart of The Washington Post moderates.