Media Inside Out is a TUTV original talk show that employs a critical and analytical approach to thoroughly examine various forms of media. Hosted by Sherri Hope Culver, the esteemed Director of the Center for Media and Information Literacy at Temple University, and produced by TUTV's Student Practicum class, this show is a must-watch for anyone looking to gain a deeper understanding of today's media landscape.
Toy Marketing
This edition of Media Inside Out explores the business of selling toys to kids: the tactics advertisers employ to get kids to remember and want their products, the trends that unintentionally influence a child’s desires, and the concerns these both raise.
How does toy marketing affect how kids view play time and possession? Should we be protecting kids from these tactics? Can we? What about product placement in movies or kids’ increasing use of multiple platforms? Host Sherri Hope Culver and episode guests cover these topics and more.
Guests include Kathy Hirsh-Pasek who is an author of 11 books and a Professor of Psychology at Temple; Kevin Chevalier, an advertising student; and, on Skype, Ian Zimmerman, Professor of Psychology at the University of Missouri.