Advertising in Entertainment


On this episode of Media Inside Out, host Sherri Hope Culver explores the blurring line between entertainment and advertising with her guests, Josh Silverbauer, CEO/Optimizer Extraordinaire at Great Big Digital Agency and Nick Bailey, Brand Strategist at Brownstein Group. Together they explore the use of product placement, native advertising, branded content, and a few techniques viewers probably never realized were happening.

This entry was posted in . Bookmark the permalink. Both comments and trackbacks are currently closed.