On this episode of Media Inside Out, host Sherri Hope Culver explores the blurring line between entertainment and advertising with her guests, Josh Silverbauer, CEO/Optimizer Extraordinaire at Great Big Digital Agency and Nick Bailey, Brand Strategist at Brownstein Group. Together they explore the use of product placement, native advertising, branded content, and a few techniques viewers probably never realized were happening.
Media Inside Out is a TUTV original talk show that takes a critical and analytical approach to examine various forms of media. Hosted by Sherri Hope Culver, the Director of the Center for Media and Information Literacy at Temple University, and produced by TUTV's Student Practicum class, this program uncovers a deeper understanding of today's media landscape.
