The Truth About Digital Influencers

On this edition of Media Inside Out, host Sherri Hope Culver talks to two budding influencers, Kenedi Chapman, a beauty and skincare influencer, and Jack Nvotony, who makes TikToks about fashion. They are at different stages in their career but both aspire to have millions of people follow their every word.

Do you have fantasies about sharing your favorite restaurant with thousands, or millions of followers? There are influencers about dog care. Influencers about makeup. Influencers about tennis. Influencers for just about everything. There’s a whole sub-culture focused on what it means to be an influencer and do it well. And of course, make money doing it. What draws us, as audiences, to follow these “influencers” and make them part of our lives? How does that relationship affect our real life relationships and expectations?

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