Host Steve McLean joins John Duffin, owner of Duffin Media, to discuss the topic of authenticity in marketing. These days, younger consumers are more inclined to engage with brands that align with their values, which has altered the approach many companies’ marketing strategies. During this program, Steve and John take a look at examples where campaigns failed or succeeded in cultivating an authentic audience connection.
Watch the premiere on TUTV this Monday, March 15 at 1 and 9 p.m.
