TUTV premieres our very first podcast with this all-audio edition of Brand Matters! Host Steve McLean provides a closer look at how advertisements get in front of consumers with show guests Andrea Ferrino, Regional Media Director at Saatchi, and Janice Palumbo, Media Director at Harmelin Media. Together they discuss the special role media buyers and media planners play in the agency ecosystem.
TUTV premieres our very first podcast!
TUTV premieres our very first podcast with this all-audio edition of Brand Matters! Host Steve McLean provides a closer look at how advertisements get in front of consumers with show guests Andrea Ferrino, Regional Media Director at Saatchi, and Janice Palumbo, Media Director at Harmelin Media. Together they discuss the special role media buyers and media planners play in the agency ecosystem.