Researchers have been working for decades to determine exactly when children are able to recognize and understand advertising. Estimates shift based on changes in technology that can make advertising particularly subtle. How does advertising on YouTube relate to children’s public health? Dr. Jess Castonguay, Assistant Professor of Advertising, explores this intersection through her research, working with the particulars of how children recognize, understand, and are ultimately persuaded by advertising that appears more personal than branded.
Dr. Castonguay led a discussion analyzing her research and findings as the first workshop of the Office of Research and Graduate Studies’ Graduate Speaker Series of the fall 2020 semester. TUTV will be airing the speaker series throughout the winter.
Tune in to TUTV on Wednesday, October 14 at 1 and 9 p.m. to see the premiere of this lecture.