Brand Matters examines Pride Month advertising

Brand Matters: Pride Marketing

Brand Matters host Steve McLean, an Adjunct Instructor of Advertising at Klein College, looks ahead to the month of June with Stephen Facenda of Viamark Advertising, and John Duffin from Duffin Media. Together they discuss how brands are using Pride Month, celebrated during June to commemorate the Stonewall Riots of 1969.

But has Pride month become another selling season on the corporate calendar? Is it a cynical cash grab or an attempt to show solidarity with a historically oppressed group of people? Are brands only embracing rainbow advertising now that it has become ‘safe’ to support LGTBQ+ causes? McLean shows some examples of ads that show a deeper commitment to the cause than those that merely adopt a rainbow-colored logo for the month of June.

Tune in this Tuesday, March 10 at 11:30 a.m. and 7:30 p.m. to hear the full discussion.

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