A new episode of Brand Matters covers the vaping industry and especially the Juul brand. Host Steve McLean and with John Duffin from Duffin Media discuss their marketing strategies, including how they’ve been arguably targeting their products to minors. They discuss the recent highly publicized deaths and illnesses in Juul users.
Brand Matters takes a close look at vaping marketing
A new episode of Brand Matters covers the vaping industry and especially the Juul brand. Host Steve McLean and with John Duffin from Duffin Media discuss their marketing strategies, including how they’ve been arguably targeting their products to minors. They discuss the recent highly publicized deaths and illnesses in Juul users.