New episode of Brand Matters tackles “deepfakes”

Brand Matters: Deepfakes

With the rise of social media and influencer marketing, celebrity endorsements have become a big deal in the ad industry. But how can we tell between a real endorsement and a fake one?

In light of Ariana Grande’s $10 million lawsuit against Forever 21 for tricking customers into thinking that she endorses the brand, Brand Matters host Steve McLean along with John Duffin from Duffin Media take a look at ad campaigns throughout the history that adopted the same tactic, as well as the lawsuits that followed.

Tune in to see the premiere of this episode on TUTV this Tuesday, October 29 at 11:30 a.m. and 7:30 p.m.

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