New program Brand Hotel is here to help you differentiate between the product and the brand. Steve McLean, a Professor in the Advertising department at Temple University, assembled a panel of industry experts to discuss branding and how it’s done.
Rob Linsalata from “M”, Will Chapman from Penthera, and Karen Crane from Crane Communications discuss how pink products raising breast cancer awareness have become ubiquitous, from Delta’s pink plane to KFC’s pink bucket to a pink gun. Has cause-related marketing gone too far? They also dissect how we evaluate the marketing of food products for children. Later, Steve is joined by Finnian Saylor and Victoria Bak, Temple University Advertising students, who talk in depth about advertising language.
Watch Brand Hotel on TUTV this Wednesday, January 17 at 1 and 9 p.m.