Brand Hotel

Brand Hotel is here to help you differentiate between the product and the brand. Products are made in a factory, but brands are created in the mind. A brand is a promise to the consumer of what you can expect. To dissect what goes into the creation and marketing of a brand, Advertising Professor Steve McLean hosts a panel discussion of industry experts–Rob Linsalata from “M”, Will Chapman from Penthera, and Karen Crane from Crane Communications. The panel tackles topics such as cause-related marketing and the ethics of advertising to children. Later, Steve is joined by Finnian Saylor and Victoria Bak, Temple University Advertising students. These future marketers decode the language of advertising.

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